Fracture photo packaging provides secure glass-print travel

July 6, 2018July 9, 2018 GaryPageau Fracture, packaging

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Fracture isn’t a household name among photo-printing companies, but it’s unique photos-printed-on-glass product are certainly eye-catching. The prints – which the company calls Fractures – are images printed directly on glass and assembled into a frameless, ready-to-hang product. Each order is produced in the company’s Gainseville, Fla., factory and delivered in custom packaging. It’s that packaging that caught my eye, as I was intrigued with the idea of shipping fragile glass across the country in the hopes that it wouldn’t, well, fracture.

The company posted this video demonstrating the strength of its packaging:

Fracture grew from a dream between two friends to a team of almost 40 people with over 100,000 orders shipped worldwide, the company says. Below is a series of photos going over the end-to-end packaging presentation.

The glass print floats in the packaging for safety.

Fracture comes mounted on a foam backing.

The Fracture print is secured with plastic straps, which causes these indents in the cardboard.

For a look at the Fracture manufacturing process, the company has posted this video feature CTO Alex Theodore:

Written by GaryPageau

Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.